"It's such a tech savvy young population with some of the highest usage of social media and mobile in the world right now, that there's no better place for us to be growing the creator economies and building these digital communities."

At our BytePlus partnership launch event in Riyadh, ICONOME co-founder and President Robin Shelley outlined the incredible potential for growing digital communities in Saudi Arabia.

From the Kingdom's investment in sport, music and culture to the ways in which this partnership supercharges our potential in the region.

Watch the full clip to hear Robin explain what each party brings to the partnership and the specific attraction of working in Saudi Arabia.